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SHOP is Obamacare for Small Business Owners

The Small Business Health Options Program (SHOP) Marketplace is for small employers who want to provide health and dental insurance to their employees — affordably, flexibly, and conveniently.


To use the SHOP Marketplace, your business or non-profit organization must have 50 or fewer full-time equivalent employees (FTEs).

You don't have to wait for an open enrollment period.

You can start offering SHOP insurance to your employees any time of year!

8 Reasons to Use the SHOP Marketplace to Offer Employee Insurance Now

  • The SHOP Marketplace offers high-quality plans from private insurance companies.
  • You have choice and flexibility. You can: Offer your employees one plan, or let them choose from multiple plans
  • Offer only health coverage, health and dental coverage, or only dental coverage
  • Choose how much you pay toward your employees’ premiums, and whether to offer coverage to their dependents
  • Decide how long your employees’ initial enrollment period is, and how long new employees must wait before joining the plan
  • You can handle everything online — applying, choosing plans, managing your coverage, and paying your premiums — whenever it’s convenient for you.
  • You can use your current agent or broker, work with any SHOP-registered agent or broker, or handle everything yourself. You won’t pay more if you use an agent or broker.
  • If you have fewer than 50 employees, you may qualify for a Small Business Health Care Tax Credit worth up to 50% of your premium costs.

To schedule a complimentary appointment or for more infomation call

1-800-980-3588 to speak a licensed broker

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